Bollywood heartthrob John Abraham has been named the brand ambassador for Arunachal Pradesh Tourism. The news came shortly after its neighbouring Assam announced Priyanka Chopra as a brand face of their state tourism.
In 2002, the supermodel turned actor who made his debut Hindi film “Saaya”, which was also shot in the Mokokchung district of Nagaland, is an avid football fan and co-owner of the Guwahati-based Northeast United FC, a football club in the Indian Super League (ISL).
A source adds “John Abraham loves adventure sports and biking, the two major adventure attractions in Arunachal Pradesh. So he was an obvious choice”.
Arunachal Pradesh government has also partnered with BE Viacom18. The company will release a special Audio-visual brand film, and other film fraternities to shoot Films, Music Videos, Documentaries, Television Series and Reality Shows of various cultural events happening in the state and air the feeds through the network’s broadcast channels to accelerate up the state tourism.