23-year-old Zuboni Sekhose Humtsoe started an online store and stylish fashionista Precious melove, a year ago at her parents garage in Dimapur, Nagaland. Today the store offers clothing items hand-picked all by herself, ranging from vintage to high-street collections of feminine clothing for delivery anywhere in India. Unlike most other online stores emerging out of Northeast region lately, Precious Melove stand out to be the most coveted extraordinaire in terms of branding features and advertising its products carefully, with their own original set of glamorous models.
When asked about her business segments behind the boutique store and future plans, “Style is an art that can transcend all barriers and be in itself a source of inspiration. Be chic and sweet in clothes that are rich in style but not in price,” She smiles.
She also quickly added the stemmed insights, “This can be challenging at times, but also incredibly rewarding. I definitely learn a lot from the people I work with. I think the key is being receptive and encouraging of honest feedback.”
Zuboni has managed to carve out a niche for her freelancing fashion career and set a perfect example for young women in the region to work-from-home, to venture out with minimum investment and earn a decent living while enjoying what you like doing the best. Precious melove has become known for its multi-pleasing sense of celebrating Northeast India’s femimine trend, fresh, unique, and fabulous and always glamorous style. Recently the store has introduce an even broader range of categories and lifestyle collection including fashion tops, fleece, shirts, scarves, embracing dress, denim, skirts and a lot.
Check out her store collections here.