Fashion

Hansini: With Santashree Mallik on Fashion Quest

Santashree Mallik_Assam Designer

When it comes to fashion and styling trends, North-East is often considered to be a major hub for fashion lovers in India, where the fever to wear what’s the latest trending wave, is never an ending cure amongst its residents of this region.

True to its extensive love, the region have been witnessing an array of talented and brilliant designers enter the galaxy of incredible opportunities wowed through fashion antidotes.

[highlight highlightColor=”highlight-salmon” ]tête-à-tête[/highlight]

This week, we took a conversation with designer extraordinaire Santashree Mallik, who graciously took time out of her hectic schedule to share about how she got where she is today, and melted her views regarding the fashion industry in her home state Assam and the Northeast.

She is the owner of Hansini, a contemporary fashion boutique situated at Christian Basti, Guwahati. Also, a full-time college Lecturer and a dedicated mother. Her label collections range from casual-wear to customized bridal-wear.

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Thank you Prithish Chakraborty for putting her best nuggets down here:

On breaking into the fashion industry: It all happened by chance, I am still a college lecturer by profession. Since my younger years, i have had this hobby to tailor out self-designed dresses for myself and some few relatives.

As years move on, It led me to start working professionally in 2007 with Assamese traditional wear ‘Paat/Muga‘. Some of my designs were published in Priyo Sakhi, a well-known Assamese magazine.

Customer at Hansini(Photo: A customer shopping at Hansini store in Guwahati)

On her favorite chunk as fashion designer: The most interesting process of fashion designing is that you can express yourself; your creative insights, pursue your passion and innovate it into a reality. In short you can express anything you like.

On her inspirations for the designs: Weavers knitting traditional clothes through indigenous weaving machines and the iconic styles of Mughal era. I loved innovation, newness and colors.

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On what reflects in her style and taste: Firmed believer in women empowerment, I have a strong passion in these fab power dressing; Simple cuts, neutral colour and minimal accessories.

Interiors Of Hansini_Guwahati(Photo: The store outlet of Hansini  at Christian Basti, Guwahati)

On Artisans and Weavers intensively weaving her creations: We have three units – Stitching, Handmade embroidery (Zardosi, Resham, Zari and Katha stitches), and handloom or weaving section.

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On North-East fashion industry in the near future: Since time immemorial, Northeast is well-known for its fashion sense. Right from the traditional attires to these newer generation fashion trend. The region has tremendous future and scope, because the designs and vibrant colour combinations of NE traditional wear is unique in itself. So we can experiment with a lot of fusion wear, which is highly anticipated in the fashion world today.

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